Serial entrepreneur, Etay has worked at both startups and large corporations and is passionate about leading development teams to create innovative products that delight customers. He effectively uses agile and lean methodologies to create cohesive teams that consistently deliver and is an expert in leading product strategy, product development, and user experience projects. A computer vision and AI-based startup LayerJot helps hospital staff to perform manual tasks, such as finding instruments, assemble surgical trays, counting sponges during and after surgeries, analyzing usage patterns, and conducting visual inspections for instruments and operating rooms.